Taylors of Harrogate approached us with a business case to create a mobile catering van and marketing asset to take around cricket venues to promote their brand Yorkshire Tea.
Having already owned a Yorkshire Tea van based on a traditional ice cream van, they were in the market to purchase a similar but more modern vehicle.
Having reviewed their previous vehicle – dubbed “Little Urn” – we identified a number of improvements we felt would make it more efficient at serving up brews and therefore more effective in its marketing purpose. The old vehicle had reliability issues and the hot water equipment couldn’t compete with the demand at the events they were attending.
We set up an exploratory meeting at the Taylors’ HQ in Harrogate, where our production, sales and design teams met with their brand activation, design and board members. We gathered the information and devised a plan drawing to house the equipment needed to cover their output. This included two high capacity boilers, water tank, fridge and space for two people to work in comfortably.
Crucial to getting this project right was the look of the exterior and our design team delivered a head-turning and innovative creative treatment with a full vehicle wrap to pitch to the Taylors of Harrogate board. This design was used to create Little Urn 2.
”Thank you so much to Mobile Retail for delivering a brilliant result on this project. You listened to our brief, improved it with your expertise and came through in excellent style!
Yorkshire Tea
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