Custom marketing trailers are your opportunity to take your brand out on the road and turn your team into a go-anywhere sales force, based out of a unique promotional unit that simply demands attention from passers-by. Here’s how you can harness a bespoke creation from Mobile Retail to elevate your brand’s presence and our advice on choosing the right one for your needs.
What are custom marketing trailers?
The simple answer is they can be pretty much anything you can imagine, from a more modest trailer for one or two people to a large custom conversion with an outdoor seating area. The key is that custom marketing trailers act as a focal point for your brand, attracting potential customers with an eye-catching look and offering food and drink, freebies or information so your team can speak to them and convert them into leads and sales. With more than 20 years’ experience in this industry, Mobile Retail have worked with everyone from small businesses to major global brands and we’ll advise you on the perfect trailer to complement your marketing mix.
”A fresh, modern take on this kind of promotional activity will draw people in and help you start conversations that result in higher quality leads
Rus FieldDirector, Mobile Retail
Why should you have a custom marketing trailer?
The marketing world has been flipped on its head over the past 20 years as the advent of the internet, the power of search engines and the growth of social media have changed the landscape forever. Online advertising has huge benefits in terms of things like analytics, targeting and automation but it lacks the human element that comes with a chat and a shared laugh face to face.
“Leading brands have realised this and are now diverting more of their marketing spend back into what is essentially the evolution of the traditional roadshow and events approach,” says our Director Rus Field. “A fresh, modern take on this kind of promotional activity will draw people in and help you start conversations that result in higher quality leads.”
Types of custom marketing trailers
We offer a range of models at Mobile Retail and can also work with the trailer of your choice. Here are three of our most popular conversions:
The “Pod” trailer: A relatively compact and highly versatile marketing trailer conversion, this is easy to transport and fits into all kinds of outdoor positions and smaller trade show stands. We can install food and drink equipment or kit it out with storage and displays for your marketing collateral.
Airstream: This quirky trailer never fails to turn heads. Retro styling, combined with an attention-grabbing paint or vinyl finish, will bring customers to you for a closer look so you can engage with them, offer them a drink or tell them what your business can do for them.
Custom trailer conversion: This is how you make a statement at a big event. Limited only by your imagination and your budget, this can be anything you want it to be, with enough interior space for all kinds of uses and room to store furniture and equipment that be used to extend your footprint with seating for your prospects.
How to choose the right custom marketing trailer
Our team are here to help and advise you on which trailer type will help you hit your targets, with 20 years of experience to draw on. But, to help you start thinking about your ideal custom marketing trailer, here are some factors to consider.
- Identify your goals: What do you want to achieve with your custom marketing trailer? Secure leads, give away product samples or hand out marketing collateral?
- Think about location: What kind of position will you operate from? How much space will there be and how will you get there?
- Consider team size: How many people will operate from your trailer? Will they be inside or outside?
- Agree a budget: This will obviously dictate what kind of vehicle is realistic for you. We can advise on approximate prices for standard conversion models.
- Discuss your specification: Do you need equipment for heating food or refrigeration? What about shelving, displays and attractive imagery?
- Confirm your design: Once you’ve agreed all of the above, it’s time for our graphics team to get to work on the creative treatment for your vinyls or paint job on your custom marketing trailer.
Case Studies
Here’s what two of our recent customers had to say about their Mobile Retail custom marketing trailer.
Client: Taylors of Harrogate
Conversion: Custom marketing trailer
Deliverables: Unique exhibition trailer build; on-brand colour, finishing and textiles; renewable energy generation, serve over 8000 people at three-day event
“Your team made the events this summer possible and delivered a sensational trailer that has landed so well internally and externally and is absolutely unique.”
Peter Cowen, Brand Activation Manager, Taylors of Harrogate.
Client: Essie (part of L’Oreal group)
Conversion: Airstream-style trailer
Deliverables: Provide 100 manicures per day; on-brand external graphics; can move to different locations
“We wouldn’t be attracting so many people if we didn’t have this amazing trailer with us today. It’s got all our branding on it, it’s hot pink and it’s exactly what we wanted.”
Izzy, Merchandising Manager, Essie.
Interested? Here’s how you can find out more
So that’s a quick low down on custom marketing trailers and what they can do for you. If you’d like to find out more and have a no-obligation chat with our experts, please call us on 01482 655020 or email sales@mobileretailgroup.com