Mobile marketing vehicles will help you rediscover the power of connecting with people face to face and engaging them with promotional experiences they won’t forget. At a time when so much focus is on digital advertising, our conversions will add another dimension to your marketing strategy, enabling you to meet customers in person and get your brand out there into high-footfall locations.
Mobile marketing vehicles have the potential to revolutionise your advertising strategy, with switched-on brands taking a new approach to the established “roadshow” style of marketing activity. Here’s why you should include them in your promotional strategy, your next event or, if you’re a marketing agency, your next big pitch to your clients.
The benefits of mobile marketing vehicles
So many forms of advertising are easy to ignore or throw away: social media users scroll past your ad without a thought; video viewers click “skip” as soon as possible; shoppers discard your leaflet at the next available bin; motorists look away from your big outdoor hoarding.
Mobile marketing trailers and vans are impossible to miss. With an attention-grabbing paint job that mirrors your brand, they stand out against the grey of the British shopping street and provide a buzzing focal point at festivals and events.
They offer the opportunity for creative companies to come up with experiential marketing activities that customers will remember and tell their friends and family about. Offer a free manicure to passing shoppers or give out tasty samples at a major sporting event; a bespoke trailer or van can achieve whatever you want it to, with a look and specification to perfectly match your needs.
Types of mobile marketing vehicles
From the compact, go-anywhere tuk tuk to the large trailer with outdoor seating, there’s virtually no limit to the types of mobile marketing vehicles Mobile Retail Ltd can create. Here are some examples of vehicles we’ve built for customers.
Compact coffee cart: Serve barista-grade coffee from the back of a stylish Piaggio Ape three-wheeler that’s guaranteed to attract interest so you can engage with customers. The Ape works brilliantly for all kinds of smaller retail options.
Versatile “Pod” trailer: Small enough to transport easily but with room to accommodate customers, a Pod is the ideal base for a promotional team to hand out collateral and product samples or to offer refreshments to thirsty shoppers.
Airstream-style trailer: A talking point wherever it goes, our Airstream-style trailer is the epitome of retro cool. It’s a spacious model your team can serve food or drinks from but with the flexibility to be tailored to all kinds of uses.
Custom trailer conversion: Perfect for making waves at big events, this will get customers coming to you… and staying. The large trailer enables you to provide food and drink, or interior seating so people can chat with your team about your service, get a quote from you and more.
Measuring return on investment
Clients demand to know what they’re getting for their money. Whether it’s your agency’s customers or your fearsome finance director, demonstrating return on investment is crucial to ensuring you stay in control of your marketing strategy.
Firstly, a mobile marketing vehicle with an on-brand paint and vinyl finish simply demands attention and will drive footfall to you as long as you pitch up in a busy location. Taking photos and sharing them on social media will help to spread the buzz and bring even more people your way but will also help you evidence the popularity of your vehicle.
Of course, this needs to be backed up with numbers. Start by recording how many people take advantage of what you’re offering: How many coffees have you given away? How many manicures have you provided? How many people have sat down and been given a quote for a service they have requested?
Then, it’s all about tracking these first contacts through the customer journey to a final purchase. A discount card handed out at your event could include a dedicated code so you can identify all related purchases. Addresses taken on the day can be put into a customer segment on your marketing email platform and followed through to completion. Quotes given in your marketing trailer can easily be tracked through to purchase.
Just because a customer journey starts with an in-person interaction doesn’t mean it can’t feed into your marketing metrics. In fact, that first impression you make with a customer could make them more likely to engage with your brand in future.
Getting started
Mobile Retail Ltd is here to help you every step of the way. Our team will guide you through the process from start to finish, from design to handover to planning your first event. Here’s a quick step-by-step guide to starting off with your mobile marketing vehicle.
- Strategy: The first step is to fix mobile marketing into your strategy and secure the budget for your vehicle conversion.
- Design: Come and meet our team to discuss your needs, which vehicle would best suit them and your requirements for equipment, seating and so on.
- Branding: Our graphics department will come up with a stunning treatment that harnesses your brand and will make your conversion look incredible.
- Build: Once the look and specification are agreed, it’s over to the skilled engineers in our factory who will create your mobile marketing masterwork.
- Handover: An exciting day for us all, this is when we unveil your mobile marketing vehicle and provide any training that’s needed.
- Get out there! Plan and execute your first events and reap the benefits of engaging with customers face to face.
Case Studies
Don’t just take our word for it! Here are just two brief examples from recent customers, with more to read on our case studies page.
Client: Essie (part of L’Oreal group)
Conversion: Airstream-style trailer
Deliverables: Provide 100 manicures per day; on-brand external graphics; can move to different locations
The client said: “We wouldn’t be attracting so many people if we didn’t have this amazing trailer with us today. It’s got all our branding on it, it’s hot pink and it’s exactly what we wanted.” Izzy, Essie.
Client: Taylors of Harrogate
Conversion: Custom marketing trailer
Deliverables: Unique exhibition trailer build; on-brand colour, finishing and textiles; renewable energy generation, serve over 8000 people at 3 day event
The client said: “Your team made the events this summer possible and delivered a sensational trailer that has landed so well internally and externally and is absolutely unique.” Peter Cowen, Brand Activation Manager, Taylors of Harrogate.
View the full case study here.
Tell me more!
We’d love to help you bring the mobile marketing vehicle experience to your brand or your client. To find out more or for help and advice from our expert team, call Mobile Retail on 01482 655020 or email sales@mobileretailgroup.com
