The Airstream trailer is a true head-turner. With unique retro styling and simply oozing quirky appeal, loading up your marketing strategy with one of these is a sure-fire way of reaching people, whether they’re potential customers, voters, patients… whoever you can think of.
If you’re an in-house marketing team or an agency looking for creative options for a corporate client, there are almost endless possibilities for this versatile marketing conversion. With that in mind, here are some great ways you can make use of these cool, retro Airstream trailers.
Mobile health checks and information services
Transport is often cited as one of the main barriers to accessing health care services, especially for older people and also in rural areas. One way to address these issues is to take services on the road and into communities in specially adapted facilities.
Our Airstream-style trailer allows you to do just that, providing basic services from a quirky, retro conversion that will get people talking when it arrives in their town or village. Clinics could include dentistry, eye care and simple health checks, as well as information services for people who struggle to get transport to central facilities.
Hair and beauty treatments
For many shoppers, no trip to the city centre or their local retail park is complete without a visit to the nail bar. So why not take advantage of that customer need? Our Airstream trailer is large and versatile enough to offer a whole range of treatments, even including spray tanning. Whether you’re raising brand awareness or supporting a new product launch, taking your hair and beauty brand out on the road means you could reach hundreds of people every day Give out product samples, offer free manicures… whatever you can think of, the Airstream trailer is the ideal base. Read here how leading nail brand ‘Essie’ used the Airstream-style trailer for experiential marketing.
“Make your own” experiences
Personalised gifts are big business, as are creative and fun experience days. Why not combine the two with a brand promotion offering that’ll have people flocking to see you? The Airstream-style trailer enables you to be as creative as you like when it comes to “make your own” experiences. You could be a gin distillery offering people the opportunity to mix – and consume – their own flavoured blend. Perhaps you’re a candlemaker who allows customers to create and scent their own personalised wax for their own enjoyment or for a unique gift. The Magnum ice cream #dreammagnum campaign showed us just how effective make your own experiences could be.
Coffee sales and brand promotion
Are you a marketer for a major coffee or tea brand? How about taking your drinks out into busy areas in major cities or huge festivals and outdoor events? An Airstream-style trailer is the perfect platform for connecting with future brand advocates with an in-person experience that means ten times more than any sort of social media engagement. Serve up hot drinks with a smile, for free, at a discount or with a handful of freebies, and you’ll create memorable moments for hundreds of consumers every day. We’ve seen marketing conversions serving hot drinks and providing outdoor seating become the “go-to” catering trailer at some of the UK’s biggest events.
Recruitment campaigns
With so many roles considered hard to fill and with a jobs market where demand for people outstrips supply, competition for candidates is extremely high. Whether you work in health and social care, horticulture, cleaning or in a factory, going out and meeting potential employees in person could make a huge difference to your recruitment strategy. An Airstream trailer, with an eye-catching visual treatment, is the perfect conversation starter to get you talking to potential future colleagues, with space for private interview rooms and literature storage inside. If you work for a university and want to increase enrolments for the year ahead, why not make your mark in the city centre or travel to local schools in the area?
So that’s our starter for five. But the possibilities are huge when it comes to boosting your marketing strategy with one of our hugely popular and versatile Airstream-style trailer conversions. If you’d like to know more, take a look at some of our completed conversions for brands or agencies just like you. For enquiries, please get in touch with our team on +44 (0) 1482 655020 or email sales@mobileretailgroup.com
